表姐物语,一个外贸菜鸟到精英的历程实时更新。。。

教你解决内容吸引不来外链的问题

摘要:本篇文章帮你分析为什么你的文章吸引不来外链,并告诉你如何解决这个问题。

 

今天这个话题我相信很多人会喜欢,内容营销,白帽seo是目前seo界最火热的话题。也是目前最有效的外链建设方式。

学过米课后,我们对网络营销有了更新的认识,对网站外链建设也有新的认识,简单说就是寻找最受欢迎的文章,我们自己进行再加工,然后找外链,那也许我们已经开始这样子做了,那效果如何呢?很多人说效果很差,当然现在随着谷歌的更新和更加智能化,建设外链也是越来越难。

内容营销专家Brian 他的外链成功率也只有11%,而Neil patel也就5-7%

所以说,不要气馁,如果你在这个范围内能获得5条以上,那你这个白帽外链建设是非常成功的。如果1条也没有,那确实是存在问题的,但是也不用灰心,

这不,现在就给你解决这个问题。

那想解决问题我们必须先分析产生问题的原因,可以对号入座哦。

 

一、你的文章内容有没有价值

 

首先你不能随便拿一篇文章就去outreach吧,干巴巴的产品介绍?500字还是1000字?这个话题有没有搜索量,有没有传阅度?语句是否通顺,英语是否地道,有没有可读性?是不是一段10行?(自己对号入座下)

从topic选取上我们就应该找对主题,通过buzzsumo 和 ahrefs 工具找到热门主题。

教你解决内容吸引不来外链的问题

可以看下热门的主题都是关于什么的,以及怎么写的标题,

Ahrefs 的 content exploer是付费的,但可以免费试用一段时间。

 

Ok,找到合适的主题之后,那就是写文案了。那如何写的比以前的更好呢?

  1. 更新文章,添加新的观点

你会看到,很多都是2015年的,那你就更新它,加入你的新的观点,或者用途,然后发邮件找外链的时候这是个不错的托辞。

  1. 写的更长,更深入

比如他的是1000字,你可以写2000字,论证更清晰。比如他写15tips,你写50better ways。

  1. 加入实操案例

这个是别人无法模仿的,你用一步一步的操作,截屏在阐述观点并论证,更具有说服力。

  1. 加入数据

你可以加入最新的数据,来更新他老的数据。

  1. 加入图表或者信息图

你可以加入更多的图片,更美观的照片,把数据图表话,无论是甘特图,饼状图等,更具视觉冲击力的内容。

当然信息图是目前最流行的获取外链的方式,在你的文章中加入后,会显得你的文章与众不同,当然单单靠信息图都可以获得外链。给那些写的好的文章做一个信息图,告诉他可以免费实用,他会乐意给你个外链的。

 

如果你觉得你的文案没问题,已经非常好了,那下面一个原因就需要你考虑了。

 

二、你有没有推广它

如果你以为你写了一篇非常牛逼的文案,就一定会有外链,那你就大错特错了,没人能看到有什么用?更没人会主动给你说我给你个链接吧,那是不可能的。

所以我们要主动的进行推广它,那你有没有进行相似文章外链分析?找到博客主或者网站的管理者去给他们发邮件呢?如果有,那你发送了多少个人呢?100个人中才可能有5个人给你外链,你发了几个呢?

 

如果你说我也发了几百个,但是还没啥人给我链接,那就要问自己第三个问题了。

 

三、你有没有找对人

这个是不是很关键?搞了半天,都没找对人,那发了也是白发,回你才不正常,是吧。

那怎么判断是否找对人呢?

大概从以下三个方面来分析

1.他是否跟你在相同领域

比如你做的是机械,他做得是食品,那他怎么可能打开你的邮件,或者回复你呢?

找到跟你相同领域的人还有两个很重要的好处,一个是他们很高兴链接给你,因为都是相同领域,你的文章又写的不错,干嘛不链给你呢。另一个好处就是免受谷歌惩罚。你知道谷歌现在对外链要求是相当严格的,要求的是自然,为了用户体验,并不是为了外链而外链,所以相同领域的话谷歌不会惩罚你的网站。

 

2.喜欢你的文章

如果他不喜欢你的文章那他肯定也不会回复你了。

 

3.他是否有链接给其他相同的文章

如果他没链接给其他文章,那证明博客主不希望自己的网站给别的网站传递权重,或者说他的网站上就没有链接向你这niche的文章,那怎么可能链接给你?

好的,说到这,等于最关键的还是你要找到这篇受欢迎的文章的外链,那怎么找外链呢?

  1. 用opensite explorer搜索竞争对手或者这篇文章
  2. 通过谷歌搜索 intitle:“关键词” inurl:“links”
  3. 找到链接你相似文案的网站的死链,brokenlink checker

好了,有了这些链接后如何查网站的运营者呢?

请记好这两个工具mturk.com 和 odesk.com

 

如果上面的都做好了也找对人了,还是不行呢,那另一个问题你也要注意,

 

第四、你有没有引起博客主的注意

这句话怎么理解呢?就是你的outreach邮件发过去,可能他连看都没看,

或者说看了觉得是垃圾,是模板信,或者是没有可信度。

那怎么引起注意呢?

其实也很简单,就是互动。

有一位大神列过一个list:

Follow on twitter

Two tweets

Two blog comments

Two blog shares

Personal email

这是一个互动的过程,也是引起注意的途径,当完成了这些后,那也许会对你有印象,你发送邮件,他才能会回复你。

Ok,如果还没进展的话,那只能有一个问题了,是什么呢?

第五、你请求外链的邮件是无效的

也就是说你发送的邮件看起来像是模板邮件,系统自动发的,或者没啥可信度。博客主不愿意回复你。

下面我们说下写邮件的注意事项

  1. 主题全部小写,这样看起来,比较自然,像是朋友之间的邮件,不在乎形式。
  2. 有创造性,不是那种垃圾的信息,或者是长篇大论,谁也没有耐心去读的。有点吸引力。
  3. 个性化,一定要包含网站的名字,和网站主的名字。

如果这样说只是表面的话,那来点干货,下面列出neil大神的邮件模板,你可以参考下。或者说照搬?(反正我是照搬的)

 

Broken link 模板:

 

You want to send this email as an independent 3rd party, and not a website owner.

Subject: there’s something wrong with your site �

[insert their first name], I was browsing your website and noticed you have a broken link. � You can find it on [insert webpage with broken link], and it’s the [insert anchor text of the broken link] link.

As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.

I know you are busy and probably get millions of emails a day, but I hope this one was helpful. I just wanted to help you out for once as [insert their site name] has changed my life.

 

Basic link 模板

 

Cheers,

[random persons name]

You want to send out this email as yourself.

Subject: [insert first name of website owner], i think i’m in love with you

I hope I didn’t freak you out by my subject line, but I’m really in love with you. Don’t worry, it’s not in a creepy way. What I mean is I’m in love with your website [insert their website name].

You probably get tons of people everyday who are in love with [insert website name], so I won’t bore you with my reasons. Instead, I thought I could show you some appreciation by giving you some feedback on how you can improve your website.

Insert suggestion #1

Insert suggestion #2

And if you are wondering how you can repay your biggest fan, feel free to link to my website [insert URL]. �

Ah… just kidding, you’ve already done enough for me by making [insert their website name] so awesome!

Cheers,

[insert your name]

PS: If you do happen to link to my website [insert URL], it will seriously make my year! Maybe even decade!

 

PR Pitch 模板

 

Subject: don’t you hate it when people pitch you story ideas [insert their first name]?

Well, I too have a PR pitch for you, but before you hit the spam button and move onto the next email, just give me 37 seconds, or else you’ll regret this for life! �

So, here it goes:

I’m launching [insert your website URL] on [insert date], and I wanted to see if you wanted to cover it. Here are 2 reasons your readers would love it if you covered it:

Insert benefit #1

Insert benefit #2

I could keep on going with reasons on why you should blog about us, but I won’t bore you with the details. If you’re interested, let me know, and we can set up a time to chat when you’re free.

Cheers,

[insert your name]

Oh… I think I have 7 seconds left, so if you could just hit the reply button and let me know what you thought of my pitch, that would be great. Even if it is “F off”…, any feedback would be great.

 

Guest post 模板

 

Subject: you should blog about [insert your guest blog post topic]

 

[insert their first name], as an avid reader of [insert their site name], I would love to read about [insert guest blog post topic], and I think your other readers would as well.

Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] is great, but I think you can tie it all together by blogging on [insert guest blog post topic].

I know you are probably busy and won’t blog on it, so I’m going to make you an offer you can’t refuse. � How about I write it for you? Don’t worry, I’m a great blogger and have had my posts featured on [insert previous guest post URL #1] and [insert previous guest post URL #2].

Let me know if you are interested. I already know your blogging style, plus I understand what your readers love… as I am one. �

Look forward to hearing from you,

[insert your name]

 

Funny link 模板

You want to send this email as yourself, but be careful with this template. It worked really well for me with the first few hundred emails I sent out, but after a while people started to mark my email as “spam”.

Subject: dude you have to check out this nude pic

You dirty boy, I can’t believe you opened this email. There’s no nude pics here… instead I’m using a software called Yesware to track if you opened my email… and you did!

But don’t worry [insert their first name], I am not going to blackmail you by posting it all over the web. Instead, I just want you to link back to me. �

Or at least consider it.

My website is [insert your URL], and here is why I think your readers would want you to link to me:

Insert reason #1

Insert reason #2

Hopefully you link to me. And don’t worry, even if you don’t, your “dirty” secret is safe with me. �

Cheers,

[insert your first name]

Ok,到现在为止,我相信你肯定会获得外链了,但是我还想再多说一点。

在你做外链分析的时候,请一定要用excel做好统计,包括链接,联系人等信息,然后用yesware.com进行邮件发送,他有一些模板,以及可以跟踪打开率等。请做好数据分析。

 

注:本篇文章有借鉴Neil patel博客内容,也请各位可以阅读原英文版内容。

2016年7月19日By:柠檬绿茶

QQ:317791710

未经允许,不得转载本站任何文章:我的soho日记 » 教你解决内容吸引不来外链的问题

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